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Email Marketing Manager

US Gold Bureau

This is a Full-time position in Leander, TX posted February 20, 2021.

The Email Marketing Manager will the drive and execute our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email database, creating newsletters and offer email and track results. The Email Marketing Manager will own the content of the messages, working with Product Managers and Graphic Designers to collect data, content and visual assets, then will compile and run the campaigns. The EMM will also contribute written content to be leveraged elsewhere within the company, including social media, blog and other outlets.

Requirements

  • · 5-7 years professional experience as an Email marketing manager or Digital marketing specialist
  • · Hands on experience with HTML and content management systems
  • · Proficiency in marketing automation technology
  • · Knowledge of SEO/SEM and Google Analytics
  • · Experience creating social media posts and managing social media accounts
  • · Familiarity with analytical and database tools
  • · Excellent written communication and copywriting skills
  • · Strong project management skills
  • · An ability to work under tight deadlines

Job Requirements:

Responsibilities

  • ·         Work with Sales & Marketing teams to identify relevant customer segments within the database
  • ·         Create and implement direct email marketing campaigns
  • ·         Proofread emails for clarity, grammar and spelling
  • ·         Proofread content for blogs and social media that have been created by others
  • ·         Contribute and publish original content for blogs and social media
  • ·         Write newsletters including all customer offers and news alerts
  • ·         Work with designers to upgrade our email templates using graphics, personalization and advanced features
  • ·         Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • ·         Analyze campaign performance and suggest improvements
  • ·         Report on sales revenue generated from email marketing efforts
  • ·         Ensure emails follow industry policies and best practices
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